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Most email clients will display GIFs, but there are some exceptions. 5 – Test your emailĪlways test your emails. You don’t want your email to be so large that your audience won’t even receive it. 4 – Keep the GIF file size smallĪim to keep your GIF file size under 40KB. People may try clicking on the GIF itself, so take advantage of this and direct them to a relevant landing page. Don’t include a one that doesn’t relate to your content and the action you want your audience to take. More than one and your email is getting too distracting. One GIF is perfect for adding an exciting, attention-grabbing element to your email. To help, we’ve put together a list of best practices you should be following when putting GIFs in emails. While GIFs are great for grabbing your audience’s attention you don’t want to overdo it. Peacock used a GIF to tell their subscribers a story of all the new shows their streaming service has to offer in October. If the GIF takes away from the main message, it won’t matter how much attention you put on the CTA, your subscribers won’t read it. The key to using GIF for the CTA is to not get carried away. Highlight a call to actionĬheck out how we use a GIF to highlight the Learn How call to action. If you’re using them just because, it can get old. Does it feel appropriate and strengthen the message you’re trying to send? Or does it take away from it? These are good questions to ask yourself before you hit ‘send’. Their smart use of a GIF showcases the personality and people behind the brand.īut be mindful of context when using GIFs in your emails. GIFs can be added to add fun and excitement for your emails, like this one from charity: water: Adding a little bit of movement is sometimes all you need.

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Pro Tip: Your email doesn’t have to imitate the Vegas strip at 2am. This example from LOFT shows how a little animation can make a bold statement. GIFs can be a great alternative for traditional countdown clocks to emphasize urgency in your messaging: The next time you’re looking to add some oomph to your emails, try adding a GIF to the mix. Pro Tip: Sometimes the simplest bit of animation can have a big impact. The animation adds another level of intrigue to the email, prompting subscribers to click through to see what’s inside. Want a great way to entice your readers? Take a cue from this Kate Spade campaign: Rather than relying on heavy copy, this animated GIF shows the process in just seconds. TutorialĬheck out how we used a GIF to highlight how easy it is to add a video to your landing page: Give subscribers a sneak peek of your latest product launch or to share a unique use case. Pro Tip: GIFs are great for illustrating complex ideas in a simple way. This Canva email shows how easy it is to create a design using their platform. They’re actually a great way to tell a story in a simple, impactful way. Let’s take a look at some ways that brands are using GIFs in their marketing emails (and how you can steal those ideas for your next campaign): Illustrate a product There are many engaging and practical purposes for a GIF. You can highlight a product in motion, show a demo, or even add a relatable reaction. We love sites like Giphy or r/gif for their large selection of ready-to-use GIFs.

OLD GIF BREWERY DOWNLOAD HOW TO

These types of tools make creating GIFs easy, even with little to no technical knowledge.Īnd don’t think that you have to be a designer or know how to code to use GIFs in your emails. You can create GIFs in Photoshop, or you can create them out of video footage you already have using a tool like GIF Brewery,, or Instagiffer. The skill level bar is a lot shorter with a GIF. GIFs are easier to create than a video, especially if you’re trying to illustrate something short and to the point. There are test that have show eye-catching visuals like GIFs in emails have increased click-through rates by 42% and conversion rates by 103%.

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